| Why a merchant account? Do you really want
to refuse a customer's business because you can't accept credit
cards? More and more consumers use credit cards for their daily
purchases, if you do not offer this convenient payment method, they'll
find someone else that does — it's that simple. Besides this,
there are a multitude of other reasons why to accept credit cards:
MORE SALES
Studies have shown that having a merchant account may increase sales
by as much as 50% or more. Many direct marketing businesses produce
90 to 100% of their sales by credit card.
BIGGER SALES
The average credit card user spends 2.5 times as much as cash buyers.
CASH FLOW
When clients pay you with credit cards or ATM cards, you'll receive
your money faster than if you had to wait for them to send a check
or money order.
IMPULSE BUYERS
With credit cards, buyers feel more freedom to make unplanned purchases.
ENHANCED CREDIBILITY
The ability to accept credit card payments gives you valuable credibility
in the eyes of prospective and current clients.
HIGHER PROFIT MARGINS
Credit card customers are typically less conscious of price differences
than buyers that pay by check or cash.
COMPETITIVE EDGE
Credit card and ATM card users tend to seek out businesses that
accept credit card and ATM card payments over those that do not.
INTERNET STRATEGY
It is clear that credit cards are the predominant and safest method
of moving currency over the internet. Accept them or lose customers. |